Industry Analysis Paper Assignment Example | Topics and Well Written Essays - 2750 words

Industry Analysis Paper - Assignment ExampleCompetitive reward is also taken for improving organizational performance and then it enables the company to return in summation and increase sales. Researchers argue that competitive advantage is able to predict the variance in the performance of a occupancy and then explain the organizational consequences (Ismail, Rose, Uli & Abdullah, 2011). It is moreover the representation of a major determinant of bodied success or failure, if an organization is not capable to analyze its competitors strengths, weaknesses and strategies. This inability leads to the suboptimal performance in business (Sohel, Rahman & Uddin, 2014). For that purpose, analyzing the competitors is the critical need for the companys strategy formulation and implementation of its competitive advantage. In the upstart decades there appeared new techniques that help to formulate and implement strategy. Some of the popular is the Five Forces of Porter. In the future(a) re port, such analysis will be imposed to the well-known brands, companies with the world name, a Swedish transnational retail-clothing company H&M (Hennes & Mauritz) and Spanish clothing and accessories retailer Zara. The report will analyze and personal credit line the competitive strategy of these two companies and develop a competitive profile for each business.H&M is a Sweden-based company that operates in forty countries of the world and is known for such brands as H&M, COS, Weekday, Monki, loud Monday and Other Stories. The company sells products online through catalogue in Austria, Denmark, Germany, Norway, Finland and the UK. The recent launched store in U.S. (in 2013), the company has expand its online operations to Australia (Business profile, 2015). According to H&M Group income statement, consolidated statement of comprehensive income (H&M yearbook report, 2013), the companys profit for 2012 was estimated in $ 16,867 m, while in 2013